Mailing List & Wine Club Release Management
 for Wineries

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How It Works

We'll customize a release plan for your business, implement it, and manage the release until close to maximize revenue & time.

1 - GET YOUR PLAN

1 - GET YOUR PLAN

2 - IMPLEMENT YOUR PLAN

3 - WATCH SALES GROW

ALLOCATIONS & WINE CLUB

ALLOCATIONS & WINE CLUB

ALLOCATION & WINE CLUB MANAGEMENT

ALLOCATION & WINE CLUB MANAGEMENT

2 - IMPLEMENT YOUR PLAN

3 - WATCH SALES GROW

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ALLOCATIONS & WINE CLUB

ALLOCATIONS & WINE CLUB

There are so many steps involved in launching a new wine, and it’s incredibly time-consuming, particularly if you don’t have a plan, to end up with lackluster sales and lost customers.

Releasing a new wine is HARD!

Maybe You're Feeling Like...

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Your sales are down no matter what you try

You’re overwhelmed at the thought of writing release emails

You always think you’ll be organized before the next release, but it never happens

DOES THIS SOUND FAMILIAR?

SALES ARE DOWN

YOU'RE OVERWHELMED

YOU'RE UNORGANIZED

YOU'RE OVERWHELMED

SALES
ARE DOWN

It’s leaving you and your team

BURNT OUT

FRUSTRATED

NOT HITTING GOALS


FRUSTRATED


burnt out

We create and implement strategic release plans for wineries like yours that attract new members, retain existing customers, and generate sales.

How we
can Help

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What you'll get

When we CREATE & IMPLEMENT your release PLAN,
you get…

 A strategic marketing and sales release plan

Implementation of the plan

Release set-up in your existing software suite

Customer service support during the release

Post-Release Analysis Report

Peace of mind knowing everything is handled

Strategies you can utilize for future releases

A replicable plan for continued growth

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The Results

30%

16%

25%

Increase wine club sign-ups by 30%

Generate 16% YOY new mailing list sign-ups

Grow annual revenue by 25%

We’ve helped winery clients...

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Who this
IS for

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Wineries currently doing
$1M to $10M in annual sales

Teams finding themselves stretched too thin to give proper attention to each release or club run

Teams feeling like they’re spinning their wheels with their current release marketing efforts

SALES
ARE DOWN

Who this
is NOT for

Teams that are stuck in their ways or say, “We tried that” - you probably didn’t do it well enough

Teams that are NOT open minded

Teams who say, “That’s not how the industry does it,” or worse, “That’s not how we do it!” - if what you’re doing worked, you wouldn’t be reading this sentence

Get your 5-Step
Release Marketing Roadmap

Get your 
5-Step
Release Marketing Roadmap

Reignite your sales with the essential marketing steps for a successful wine release.

This roadmap has been responsible for selling millions dollars of wine direct-to-consumers online with single releases selling three-quarters of a million dollars.

Imagine what it could do for you!

Success!

Your sample plan is making its way to your inbox now!

Go take a look and unleash your potential!

FAQs

You Might have some questions...

What is a release marketing & sales plan?

Will I need to change or upgrade my software to implement my release marketing plan?

Do I have to use every piece of the release plan?

Is this just for allocation releases, or does it work for wine clubs too?

Will you set up my release and manage it until it’s closed?

What wineries have you worked with?

What do I get when we work together?

What if my winery is over $10M in annual revenue?

apply now

What if my winery is under $1M in annual revenue?

What is the investment?

How does it work?

How do we get started?

Monday Wine is a wine industry digital marketing agency founded by Chappy Cottrell; a Sonoma-County based wine marketer, wine podcast host, award-winning sommelier & wine director, Wine Enthusiast 40 Under 40 Tastemaker, and doggy dad to two German Shepherds!

He's worked at premier wineries like Hirsch Vineyards, Michelin-starred restaurants, and ran Wine Spectator Grand Award Winning wine programs.

PODCAST

CONTACT

Home

services

services

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What is a release marketing & sales plan?

Glad you asked! Your Release Marketing & Sales Plan is your detailed roadmap for each release or wine club run you do. Instead of trying to remember how you did it last time or simply doing what everyone else does, your plan is designed to make your release as successful as possible! We’re not going to simply send one email telling your mailing list that the release is open and maybe do an Instagram post.

Your plan will be a detailed, step-by-step guide to follow to maximize your sales potential!

Will I need to change or upgrade my software to implement my release marketing plan?

No. The plan is designed to integrate with your current software suite. Unless you’re using outdated/ineffective software, keep using what you’re using. We can certainly make recommendations of what is the best software to use for your company if you’d like.

Do I have to use every piece of the release plan?

You don’t have to… A car also doesn’t need four wheels to drive; it certainly makes getting to your destination a lot easier and safer.

Is this just for allocation releases, or does it work for wine clubs too?

Yes! We’ll work with you on whatever type of release you’re launching. Traditional mailing list allocations, general open-cart mailing list releases, or classic wine club runs.

Will you set up my release and manage it until it’s closed?

Yes! From creating the entire plan for your release, setting it all up in your existing software, launching, providing email customer service support, closing the release, and providing you with a post-release analysis report. Then we celebrate with Champagne!

What wineries have you worked with?

Chappy, our founder, has directed private client sales and hospitality at Hirsch Vineyards, ran sales and marketing at Joseph Jewell wines, launched luxury brand, Jewell, and advised countless other wineries.

What do I get when if we work together?

- A strategic marketing and sales release plan custom for your winery and specific release
- Implementation of the plan across your social media, email, and website
- Release Set-Up in your existing software suite
- Email customer service support during the release
- Post-Release Analysis Report
- Peace of mind knowing everything is handled professionally
- Strategies you can utilize for future releases
- A replicable plan for continued growth

What if my winery is over $10M in annual revenue?

Apply Now, fill out the form, and we’ll see if it makes sense for us to work together.

apply now

What if my winery is under $1M in annual revenue?

Apply Now, fill out the form, and we’ll see if it makes sense for us to work together.

apply now

What is the investment?

Our rates start at $2,500 per release or club run, plus 2% of subtotal sales for that release. $2,500 is due upon contract signing. 2% of sales are due within 30 days of the release closing.

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How does it work?

- First, you inquire about our services by clicking apply now.

- Then we’ll review your application and schedule a discovery call to review your needs in greater detail and answer any final questions.

- Next, both parties will sign the contract and you’ll wire the deposit

- We’ll outline your custom-release marketing & sales plan suited to your business

- Once confirmed, we’ll implement your plan by setting up your entire release. This includes products, product descriptions, allocations (or clubs), social media campaigns, email campaigns, promos & discounts, shipping rates (if applicable), customer service email scripts, and anything else we’ll need to make your release a success.

- Then we’ll launch the release!! Finally!! And watch the sales roll in!!

- We’ll manage the release until closing, then we’ll set your website and backend to its regular “non-release” mode.

- We’ll send you a Post-Release Analysis Report measuring the following KPIs, plus any, in particular, you’d like.
    - Total Subtotal Sales
    - Cases Sold
    - Average Order Size
    - Number of Emails Sent - Opened - Clicked
    - Email Conversion Rate
    - New Customer vs. Repeat Customer Breakdown
    - Social Media Engagement

 - Then we’ll all celebrate with a bottle of Champagne on a successful release!

apply now

How do we get started?

Our rates start at $2,500 per release or club run, plus 2% of subtotal sales for that release. $2,500 is due upon contract signing. 2% of sales are due within 30 days of the release closing.

apply now